FREE 4-DAY ONLINE EVENT
The 'Business Beyond Bookings' Lab:
How to Build Digital Products & Courses That Sell Even When You’re Not Working
📍 Perfect for professional service providers & appointment-based business owners who want more freedom, flexibility, and income by creating digital products, courses, or mentorship offers
📍Monday 13th – Thursday 16th October, 12pm-1pm UK – inside a private Facebook group – with replays available.
📍Show up live each day to unlock over £700 of tools and feedback for free that help you choose the right idea, make it sellable, and map out how it can grow into real freedom income.
Save My Free Spot Now!
This isn’t another fluffy freebie: It’s a hands-on, practical Lab where you’ll actually leave with a mapped-out course or digital product idea and income plan.
4 Days. 4 Breakthroughs. One roadmap to earning beyond bookings..
Each day is designed to move you one step closer to building a digital product or course that gives you income even when you’re not working.
Includes 4 hours of live trainings, a 19-page workbook and over £700 of giveaways - all for free!
Day 1: Find Your Freedom Idea
You’ll discover how to pull product ideas straight from the skills and experiences you already have. By the end, you’ll have 3+ ideas you could package into a digital product right now.
Day 2: Turn Your Idea Into a ‘Must-Buy’
You’ll learn how to turn your idea into a powerful transformation statement that makes people want to buy. This means no more second-guessing if people will pay, because you’ll know exactly how your product helps them get results.
Day 3: Build Your Freedom Framework
You’ll see how to break your transformation into a simple, sellable framework of 3–5 steps. This gives your product structure and credibility, so you know what to include without overwhelming yourself or your audience.
Day 4: Map Your Monetisation
You’ll map out how one small product can grow into £1K, £10K, or even 7 figures using the Monetisation Map. You’ll leave with belief, direction, and a clear plan for building income that brings freedom.
Your knowledge is the key to freedom.
You don’t need more clients or a bigger team to grow your income. What you need is a smarter business model — one that lets you package what you already know into digital products and courses people are excited to buy.
And here’s the best part: you don’t have to be the world’s leading expert. You only need to be a few steps ahead of the people you’re helping — that’s more than enough to create a product that changes lives.
Inside The Business Beyond Bookings Lab, you’ll learn how to take the expertise you use every day in your business and with clients and turn it into products that sell even when you’re not working. That means more flexibility, more income, and a business that finally gives you freedom too.
The Business Beyond Bookings Lab
Free 4 day online event (Up to 1 hour each day) for professional service & appointment based business owners who want to escape the time for money trap and build income that doesn’t stop when you do.
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Over £700 of live-only tools and feedback — yours completely free when you show up live.
Showing up live is the best way to get the most out of this one-off event. To make it even more powerful, every session you come to live will unlock an exclusive bonus that gives you practical tools and personal feedback to help you take action straight away.
Don't worry replays available for 1 week if you can't join live. You'll just miss the giveaways!
Here’s what’s waiting for you when you show up live:
(So book in your lunch break, move those clients around and commit to 1 hour a day for 4 days to unlock the power to earn even when you're not with clients.)
Day 1 Live Show Up Bonus:
Freedom Spark Session (worth £149)
Share your ideas and get personal feedback from your host and 7 figure digital business owner Joanna Tompkins, on which of your ideas has the most potential, so you know exactly where to start.
Day 2 Live Show Up Bonus:
Transformation Statement Swipe File (worth £49)
Plug-and-play templates that turn your idea into something people can’t wait to buy.
Day 3 Live Show Up Bonus:
Strategy Session Prize Draw (worth £499)
One live attendee wins a private 1:1 session with me to map out their freedom roadmap.
Day 4 Live Show Up Bonus:
Monetisation Map Calculator (worth £97)
Watch how your tiny idea could grow into a 6 or 7-figure business with this instant calculator.
Tired of your income depending on every client hour?…
If you’re a professional service provider or appointment-based business owner, you already know the pressure:
- Your income only comes in when you’re working with clients.
- If you take time off, your earnings drop instantly.
- To grow, you’d have to squeeze in more clients or raise your prices — neither gives you the freedom you really want.
- The thought of hiring and managing a big team feels overwhelming (and not why you started your business).
- You dreamed of flexibility when you went self-employed… but right now your calendar still controls your life.
- And here’s the hard truth: when your business model depends on selling hours, your growth will always be capped.
Meet Your Host: Joanna Tompkins
Hi, I’m Jo 👋 I know what it’s like to feel tied to client hours. I started out as an admin assistant, then built a fully booked beauty business — but when I tried scaling with a team, I found myself working harder than ever and with even less freedom.
That’s when I discovered the power of digital products and courses. In the last 6 years, I’ve built a 7-figure membership, course, and mentorship business that’s given me the freedom to earn more, work less, and put family first.
Now I help other service providers and appointment-based business owners do the same, turning their skills and expertise into products that sell even when they’re not working.
And inside The Business Beyond Bookings Lab, I’ll show you exactly how to take the first steps.
The 'Business Beyond Bookings' Lab Is Perfect For Anyone Who Wants To Build Income That Doesn't Stop When They Do...
Accountants
Acupuncturists
Advertising consultants
Aestheticians
Barbers
Beauty therapists
Bookkeepers
Brand strategists
Business coaches
Business mentors
Career coaches
Career consultants
Chiropractors
Cleaners
Coaching specialists
Consultants
Corporate trainers
Copywriters
Counsellors
Customer service trainers
Dance teachers
Dentists
Dietitians
Digital marketers
Dog groomers
Dog trainers
Dog walkers
Driving instructors
E-commerce consultants
Education consultants
Electricians
Employment advisors
Estate agents
Event planners
Facialists
Financial advisors
Financial planners
Fitness coaches
Florists
Freelance designers
Freelance marketers
Freelance web designers
Freelance writers
Gardeners
Hairdressers
Health coaches
Holistic therapists
Housekeepers
HR consultants
Interior designers
IT support services
Language tutors
Lash artists
Leadership coaches
Legal advisors
Life coaches
Life mentors
Makeup artists
Manicurists
Marketing consultants
Massage therapists
Meditation teachers
Mindset coaches
Music teachers
Nannies
Nutritionists
Occupational therapists
Organisers
Painters & decorators
Personal chefs
Personal trainers
Pet sitters
Photographers
Physiotherapists
Pilates instructors
Plumbers
Pregnancy coaches
Project managers
Proofreaders
Property stagers
Reiki practitioners
Removal services
SEO consultants
Social media managers
Solicitors
Speech therapists
Sports coaches
Tattoo artists
Teachers
Therapists
Travel agents
Tutors
Veterinary nurses
Virtual assistants
Wedding planners
Weight-loss coaches
Wellness coaches
Window cleaners
Yoga instructors
Youth mentors
Imagine looking back a year from now, knowing you took the first step towards a business that gives you freedom, not just bookings. The Business Beyond Bookings Lab is your chance to start building that future — claim your free spot today.
Brand New Event!
The Business Beyond Bookings Lab is brand new. But I have run dozens of online trainings and events that have helped thousands of business owners gain clarity, confidence, and practical strategies they could put into action straight away.
Here’s what people have said after attending my past events:
This training is free and designed for educational purposes only. Results are not guaranteed and will vary based on individual effort, business model, and market conditions. The strategies shared are examples from my own experience and client work. This site is not a part of the Facebook™ website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK, Inc.
